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Ebay india9/20/2023 ![]() The Devin Wenig-led company also signed a four-year exclusive commercial arrangement with Flipkart. ![]() While eBay pumped in $514 million in cash, its Indian subsidiary was valued at $211 million at the time of the merger with Flipkart. ![]() Six months ago, the SoftBank-backed company had acquired eBay in about $725 million. Importantly, it also heralds termination of Flipkart’s license to use the eBay.in brand. Following a few hours of the deal announcement, eBay called off existing ties with the Bengaluru-based company.ĮBay has notified its intention to sell its ownership worth $1.1 billion in Flipkart. With a $16 billion hefty investment, Walmart has taken over Flipkart. Adages are adage because they always reflect their relevance from time immemorial.Īs most of past relationships turn sour with the beginning of the more fruitful and reckoning one, Flipkart-Walmart deal also has turned a past friend into a foe. As far as adage goes, there is no permanent friends and foe in politics as well as business. Actually, both are similar in many aspects. Our objective through this campaign is to establish eBay as the preferred choice for exporters across the country.Business and politics are alike. eBay puts the seller first by helping them navigate the waters of export with their vast experience. Be it a lack of control over product pricing or competing with the in-house brands of the marketplace for business. The communication is crafted after an in-depth study of the problems that the current exporters on other platforms are facing. Sagar Nidavani, Founder Clevertize further added, “ The idea to pitch eBay as an ‘Export Ka Expert’ stems from how the brand has a single-minded focus on seller success. We continue to focus on being the partner of choice for sellers to build a profitable business while maintaining their peace of mind.” The campaign “Export ka Expert” illustrates the challenges faced by B2C sellers on other export marketplaces and how these pain points are solved for them on eBay. The eBay marketplace gives sellers access to 190 markets and the tools to market their products to millions of buyers across the globe. Pavan Ponnappa, Head of Categories & Marketing, at eBay said, “This campaign is a reiteration of our seller-first approach and enabling Indian sellers to build a global export business on eBay. He further shares how eBay assists in establishing flourishing businesses and sustaining them to become globally competitive.Ĭommenting on the launch, Mr. A fellow member of the class overhears their conversation and introduces eBay as a seller-first platform which serves as an advisor and supports the business. He further discusses how other global marketplaces act as competitors, not partners, impacting his business performance and overall success in global markets. One of the two is sharing his frustration about the challenges he is facing while doing cross-border export business. The master film opens at a Yoga studio with two acquaintances having a conversation while working out. Export Ka Expert, a seller-first campaign communicates to its audience through multiple video assets which will be released in a phased manner. It further explains how the platform charters a successful export journey with the right kind of tools, account management and support for each exporter. The pan-India digital and OTT campaign aims to solve the pain points of Indian exporters and highlights the solutions provided by eBay to overcome these challenges as a partner to the business.
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